Wednesday, September 2, 2009

Social Media at Work in Athletic Department

NC State designed new basketball uniforms and posted an image to their Twitter home page. The response from fans was so negative that the athletic department decided to scrap the uniforms and go back to something similar to the previous design. It may be embarrassing to some extent but it certainly beats what could have happened if the image hadn't been seen on Twitter. Although the story is being portrayed as making a mistake I think it avoided a much larger one.

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