There Are No Social Media Sea-Monkeys®

The 7 Harsh Realities of Social Media Marketing
I read a great post on Copyblogger and it was wonderfully enhanced by one of the comments.

“Unfortunately, there are a few faux gurus selling the equivalent of social media sea monkeys. Just add water, makes its own success!”

It is actually the author’s comment so she deserves the credit for a great article and a great comment. In addition to providing a chuckle, the comparison to Sea-Monkeys® really drove home an important point for me. Social media is not a quick fix. Signing up for an account on Twitter doesn’t accomplish anything. It takes effort just like other marketing takes effort and other effective communication takes effort.

Then Why Bother?

If I still need to work hard to take advantage of the benefits of social media why should I worry about it at all? The answer is Harsh Reality #7 which clearly states, “The conversation will happen with or without you.” It is your choice whether to listen but hiding from what people are saying doesn’t mean it isn’t being said and heard.

What Can I Do About It?

First listen. Then participate. Remember it isn’t easy, there are no social media Sea-Monkeys®.