Pledge Signed, Debt Crushed

Thanks to Adaptu and Man vs. Debt I have crushed $1,000 of debt. I think I signed the pledge just because I like the way it sounds to crush debt. Had I been asked to pledge to payoff debt or reduce debt it may have gone unheeded. To crush debt, now that sounds more like it.

Adaptu - Have You Tried It?

I was reading a post from a personal financial blog and noticed an ad from Adaptu. The ad caught my attention because it was asking for a pledge to eliminate $1,000 in debt. Seems like a good thing to do but why is it a good thing to spend money to advertise? I was shocked when I clicked through to the landing page and found the simplest form I have ever seen online. It asked for First Name and Zip Code. That is all the information they ask for when you take the pledge. How are they going to market to me with just my first name and zip code? Are they really doing this for me, not to collect information about me? How are they going to sell me anything? Why is this worth advertising?