Experience: The Blog: Who Matters Most in Social Media? Not You!

It has been said before but I think it is worth saying again, it isn't the quantity (or frequency) that matters it is the quality. I think this post nails the idea that Social Media is a new medium for communication but communication hasn't necessarily changed.
Experience: The Blog: Who Matters Most in Social Media? Not You!

"Yet"

Yes it is a weak title for a post but it was all I could write.

Today at work a colleague sent an email to a few people with a link to a blog post about the importance of mobility to social media. Then he went on to express regret that he was emailing the link because he didn't have internal resources that could be used to make the information available to a wider audience in an appropriate manner. It was a perfect example of the opportunity to deploy solutions internally at an organization in order to make information readily available to those who can benefit from it.

When he wrote that he didn't have the tools, all I could answer with was "Yet."

How to Listen to Your Brand (Presentation)

How to Listen to Your Brand (Presentation)

Check out the post on Mellow Billow to view the presentation.

"Here are some of the highlights:

• We found that Yahoo! Pipes is the best engine for brand monitoring on the web, with Google Alerts a close second.


• Google News is the best one to monitor keyword on news sites, with Bing a close second.


• Both Google Blog Search and Bloglines are great in finding keywords in blog posts.


• Twitter Search and BackTweets are crucial in finding out if there are tweets about your brand.


• Social Mention is good at finding keywords in comments, with YackTrack a close second."